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The
primary objective of the National Do Not Call
Registry (NDNC Registry) is to curb Unsolicited
Commercial Communication (UCC). UCC has been
defined as "any message, through
telecommunications service, which is transmitted
for the purpose of informing about,or soliciting
or promoting any commercial transaction in
relation to goods, investments or services which
a subscriber opts not to receive, but, does not
include, ----
(i)
any message (other than promotional message)
relating to a service or financial transaction
under a specific contract between the parties to
such contract;or
(ii)
any messages relating to charities, national
campaigns or natural calamities transmitted on
the directions of the Government or agencies
authorized by it for the said purpose;
(iii)
messages transmitted, on the directions of the
Government or any authority or agency authorized
by it, in the interest of the sovereignty and
integrity of India, the security of the State,
friendly relations with foreign States, public
order, decency or morality."
The
NDNC Registry will be a data base having the
list of all telephone numbers of the subscribers
who do not want to receive UCC.After the
establishment of NDNC registry, Telephone
subscriber (Landline or mobile) who does not
wish to receive UCC, can register their
telephone number with their telecom service
provider for inclusion in the NDNC. Telecom
Service Provider shall upload the telephone
number to the NDNC within 45 days of receipt.
The Telemarketer will have to verify their
calling telephone numbers list with the NDNC
registry before making a call.An amount of Rs
500/- per call/message has been prescribed to
discourage telemarketers who make calls to
numbers registered in Do Not Call list. The
defaulter telemarketer will face disconnection
of telecom service
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